The algorithms used to calculate search engine page rank weight quality content higher than perhaps any other variable in their formulas. If what your home page has to say is so important, why wouldn’t the words you use in articles to link to your site be important also? The same search engine spiders that index your content pages also index and assign a page rank to your articles. The higher their position, the higher yours will be.

A common mistake that new internet marketers make is submitting articles that are nothing more than a collection of keywords jumbled together with no real coherent structure to them. Some of these folks feel that they are saving money when they outsource their article writing to other nations where labor costs are lower, thinking that the substance of the articles they post is meaningless as long as they get a link for their submission. What they don’t know is that article directories that accept those types of articles are discounted by major search engines in algorithmic calculations for page rank. You won’t get a link for them that’s worth anything.

What does all that mean in English? If your article writers don’t write clear, concise, quality articles in proper English, those articles will not be accepted by any credible, human-edited article directories, the only ones that matter in search engine marketing. If you want links that count, you need a US writer with some experience to write your articles for you. You’ll actually pay less in the long run because the articles submitted are more valuable.

Companies that specialize in search engine optimization study the effects of links from various sources including article directories and blog directories. Article writers who work for SEO companies pay attention to the orders they receive and which directories they are asked to post to. Writers with that level of experience are the type that you want if you plan on being successful with your new internet venture.

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